Behind the passion and lifestyle of Tequila Casa Dragones Co Founder and CEO, Bertha González Nieves
Tequila Casa Dragones Co Founder and CEO, Bertha González Nieves interviews with BBC, revealing the work and lifestyle that comes with being the CEO of Tequila Casa Dragones.
As founder of Casa Dragones Tequila, the 45-year-old Mexican entrepreneur is constantly travelling to check in with farmers in Jalisco state who grow the plants from which the small-batch liquor is produced, to monitor the distillation and bottling process and to cities across the globe to market the brand. Staying with her mother in Mexico City — where some of her most important clients are based — lets her maximise her time and expense budget, before she jets off to another locale.
“We laugh at each other that we are roommates,” she says. “It’s her home, but she makes it our home.”
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