Casa Dragones featured at American Express Platinum House for Coachella

Tequila Casa Dragones featured at Coachella in the American Express Platinum House with a signature cocktail.

Coachella “Weekend One” has come and gone, and chances are you likely saw some sort of social media activity around the bacchanal—the plentiful flower crowns, mountain vistas and body glitter signifying a de facto vignette for the annual music mega-festival. Coachella, though, has come to represent much more than just the fair. In Palm Springs and its surrounding areas, dozens of brands and organizations hold parties and host activations—but few match American Express Platinum House, an event provided exclusively for the company’s Platinum Card and Centurion Members and designed to “elevate the Card Member's experience,” says Janey Whiteside, Amex's EVP and GM of Global Charge Products, Benefits & Services.

There were also bars and hydration stations sprinkled throughout—in fact, the House this year even came with a signature cocktail. From Hella Cocktail Company, Gotham Greens, and Casa Dragones Tequila, the drink, dubbed “The Platinum Heat,” was concocted just for the event. Sadly, it was too early in the day for this writer to try one.

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Featured in Departures, 4/16/2018 issue