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The First Lady of Tequila

Alister & Paine:

Bertha Gonzalez lives, breathes, and dies for tequila. The only woman to be a Maestro Tequilero (that’s like being a four star General of tequila), she gets down on the agave farm with her own machete and knew exactly what she was doing when she teamed up with Bob Pittman to create Casa Dragones, an extraordinary Joven sipping tequila. The First Lady of Tequila’s exclusive story here.

Alister & Paine: How did you get into the world of Tequila?

Bertha: I was a young ambassador for Mexico in my early twenties and I had to be able to talk about our economy, our culture and our folklore. I went to visit some of our top tequila distilleries and at the first agave field I completely fell in love.

After I graduated from Northwestern I went to work for José Cuervo, the eldest distillery in our industry and worked with them for 10 years. I did everything from global innovation, new business development and global marketing. Every day that passed I wanted to learn more about tequila. A couple of years ago I went to a party in Brooklyn and met Bob Pittman, founder of MTV, force behind America Online, took Century 21 to the digital world, etc. He told me he had always wanted to produce tequila, and I told him I’d always wanted to be an entrepreneur! Here we are a few years later.

Read the full article online.

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Más: Prensa E.U. | Prensa EU-mx