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Authenticity in Tequila

You know that feeling of excitement when only one store in town carries your favorite food item, making each shopping trip special? Like that unique butter or dark chocolate, some of your favorite spirits can come from only one place. Set up in France in the early 20th century, Appellation D’origine Contrôlée (AOC) lends a government seal to a geographic region. Sparkling wine is only really, truly champagne when it comes from Champagne, France. It’s the same with cognac from Cognac; and tequila from Mexico—where five states, including the popular Jalisco, are allowed to produce it. That means tequila, by law, is not really tequila if it does not come from Tequila. In fact, the Consejo Regulador del Tequila ensures that standards of agave preparation set by the Mexican government’s Ministry of Economy are met by its 150 members. Imagine: Champagne, New Jersey? Bordeaux, Idaho? Just as Pace picante sauce doesn’t come from New York City, the agave that forms your favorite smooth tequila can only be plucked from the soil and distilled in one region. And would you want it any other way? Of course, the rich taste of tequila can be enjoyed anywhere.

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