PRIVACY POLICY

Effective Date: August 4, 2009
Welcome to the website www.CasaDragones.com (“our Site”) which is operated by Casa Dragones Tequila Company in association with Playa Holding Corporation (Casa Dragones Tequila Company and Playa Holding Corporation are referred to hereinafter collectively as “we”). The purpose of this Privacy Policy is to inform you of the following: (1) what information we may collect from or about you via our Site, and how we collect and use such information; (2) how we may share such information with third parties; and (3) your rights and choices regarding such information. This Policy is an integral part of the Terms and Conditions of Website Use for our Site.

PLEASE READ THIS POLICY CAREFULLY BEFORE USING OUR SITE. By using our Site, you acknowledge that you have read this Privacy Policy in its entirety, and agree to be bound by its terms.

NOTICE TO CALIFORNIA RESIDENTS – YOUR CALIFORNIA PRIVACY RIGHTS

Effective January 1, 2005, under California Civil Code Section 1798.83 (known as the “Shine the Light” law), if a business has within the immediately preceding calendar year disclosed a California customer’s personal information to a third party and knows or should have known that such third party used the information for its own direct marketing purposes, then that business is obligated to disclose in writing to the California customer upon request, what personal information was shared and with whom it was shared. A business may comply with this law by: (1) having EITHER a published privacy policy of not sharing a customer’s personal information for third parties’ direct marketing use unless the customer has first affirmatively opted in to such sharing OR a published privacy policy of not sharing a customer’s personal information for third parties’ direct marketing use if the customer has opted out to prevent his/her personal information from being shared for direct marketing use; AND (2) notifying the customer of his/her right to opt out and providing a cost-free means for the customer to exercise that right.

Any request for a disclosure required under this law should be sent by mail to Casa Dragones Tequila Company, Attn.: Legal Department, One Stamford Plaza, 263 Tresser Blvd. 9th Floor, Stamford, CT 06901, or via email to info@CasaDragones.com. Please note that under this law, we are not required to respond to a customer‘s request more than once in a calendar year, nor are we required to respond to any request that is not sent to the mailing address or email address designated above.

PROTECTING CHILDREN

Our Site does not target children nor provides products or services for use by children. We do not knowingly collect personal information from persons under the legal drinking age (e.g., the legal drinking age in the U.S. is 21). If you are under the legal drinking age for your locality, you may not use our Site.

CHANGES AND UPDATES

We reserve the right to change and update this Privacy Policy at any time in our sole discretion. For example, we may amend this Privacy Policy to incorporate additional rules and policies as may be established for our Site from time to time, and/or to comply with or adopt any changes in law or industry practices. If we make changes and updates to this Privacy Policy, we will notify users of such changes and updates by posting a public announcement on our Site. If you have provided an email address to us, we may also notify you of such changes and updates via email. In addition, if you have an established account with our Site, we may ask you to affirmatively consent to and accept such changes and updates at the time of your next account login on our Site. By continuing to use our Site after such notice and/or consent, you agree to be bound by our Privacy Policy as modified.

COLLECTION AND USE OF INFORMATION ABOUT YOU

1. Personal Information. This refers to a user’s personally identifiable information, such as first and last name, telephone number, email address, mailing address, date of birth, and credit card information. You can visit many areas on our Site without having to disclose any personal information (except that we may require you to state your date of birth for age-screening purposes prior to entering our Site). However, we do collect and use personal information in the following circumstances:

(a) Electronic Mailing List: We use an electronic mailing list to distribute our electronic newsletters, announcements, notices, marketing and promotional materials, and other communications to users of our Site. To join such mailing list, you will need to provide us with your email address, which we will collect and use for electronic mailing purposes (subject to your right to opt out as described below). Also, from time to time we may include a forwarding button in our electronic mailings to allow you to share the information with friends and/or family members who wish to receive the information (provided that we may limit the number of recipients to whom you can forward and provided further that you may not use forwarding for spamming, harassment, or other unlawful or unauthorized purposes). If a proposed recipient accepts receipt of the information forwarded at your request, we may add that recipient’s email address to our electronic mailing list (subject to his/her right to opt out as described below).

(b) Email Contacts: If you make an inquiry or request to us via email, we will collect and use your email address to communicate with you regarding your inquiry or request, and will include your email address on our electronic mailing list (subject to your right to opt out as described below).

(c) Facebook Fan Page, etc.: We may establish fan page on Facebook and/or other third-party social-networking sites. To join our fan page, you will need to provide certain personal information (such as your name and email address) to us. We collect and use such information to communicate and stay in contact with our fans. Also, upon you joining our fan page, your email address will be included on our electronic mailing list (subject to your right to opt out as described below).

(d) Online Surveys: From time to time we may conduct online surveys to gather opinions, comments, suggestions, etc. about our Site from our users. Typically, our online surveys may be completed and submitted by users anonymously without disclosing any personal information. However, some of our online surveys may ask you to disclose certain personal information (such as your name and email address) to us, and if you choose to participate in such a survey, we will collect such personal information from you and will include your email address on our electronic mailing list (subject to your right to opt out as described below).

(e) Online Promotions: From time to time we may offer contests, sweepstakes and/or other prize promotions (each a “Promotion”) on our Site. To enter such a Promotion, you will need to provide certain personal information (such as your name, email address, mailing address, etc.) to us. Personal information so collected will be used to conduct and administer the Promotion, including fulfilling prizes to the winners. Also, upon you entering such a Promotion, your email address will be included on our electronic mailing list (subject to your right to opt out as described below).

(f) Online Transactions: If you engage in an online transaction with us (e.g., an online purchase), we will need to collect certain personal information (such as your name, email address, mailing address, and credit card information) from you in order to process, manage and fulfill your transaction, including, without limitation, processing credit card payments for goods that you order from us or any of our agents or vendors, and fulfilling delivery of your order. Also, as a customer, your email address will be included on our electronic mailing list (subject to your right to opt out as described below).

2. Log File Data and Cookie Session Information. When users visit our Site, our web servers will automatically generate log files that contain data that can be linked to individual users, such as IP addresses, ISP domain names, browser types, operating systems, referring/exit pages, date/time stamps, clickstream data, etc. Also, to the extent a visitor has enabled “cookies” in his/her browser, we may use “cookies” to collect session information about users’ visits to our Site, including tracking their path through our Site and where they came from (for example, if they arrive via a search engine). We use log file data and cookie session information INTERNALLY for the operation of our Site as well as to generate and analyze aggregate data about our users as a group. When we report information about our Site to our partners, sponsors and investors, we report only aggregate data (see the paragraph below).

3. Aggregate Data. This is any information collected or compiled in aggregate form, without identifying any user individually. For example, we may collect aggregate tracking information derived mainly from tallying page views throughout our Site. Also, we may gather or compile demographic and/or other aggregate data about our users as a group. We use aggregate data to administer and monitor our Site, to analyze Site traffic and usage patterns and trends, to improve the functionality of our Site, and to enable us to personalize and better users’ experience on our Site. We may report aggregate data about our Site to our partners, sponsors and investors, and may also share such data with outside vendors for market analysis, marketing and/or promotional purposes.

SHARING OF INFORMATION ABOUT YOU WITH THIRD PARTIES

As a general matter, we do not share your personal information with third parties, except in the following limited circumstances.

(a) We may employ outside contractors, vendors and service providers to perform services for us or for our Site, and may share your personal information with such contractors, vendors and service providers to the extent necessary for them to perform such services. For example, our IT service providers may be given access to your personal information as necessary to perform support or maintenance for the operation of our Site, such as data backup and storage. As another example, an authorized vendor may be given access to your personal information in order to process and fulfill an online purchase you have made with us. We require that our contractors, vendors and service providers limit their use of your personal information solely to the purposes for which it was disclosed by us, and that they maintain the confidentiality, security and integrity of such information and not make any further disclosure to others.

(b) We may disclose your personal information to third parties if doing so is required by law or in response to a court or government order or subpoena or, in our good faith belief, is reasonably necessary to: (i) comply with legal process; (ii) enforce this Privacy Policy and/or the Terms and Conditions of Website Use; (iii) respond to third-party infringement claims relating to any information or material you furnish to us; (iv) respond to an emergency; or (v) protect the rights, property or safety of our company, our Site, and/or the public.

(c) If our company is acquired by or merged with or into another entity, or if all or substantially all of our assets are transferred to another entity, your personal information may be transferred to such entity as part of the transaction, and that entity and its affiliates may use your personal information under the terms of their own privacy policies which may differ from this Privacy Policy. We do not knowingly share your personal information with a third party for such third party’s direct marketing use (i.e., to enable such third party to contact you directly to market and promote its goods or services), unless we have your affirmative consent to such sharing.

USER CHOICES AND OPT-OUT

1. Electronic Mailings. You may opt out of receiving electronic mailings from our Site at any time by contacting us at info@CasaDragones.com or by using the “opt out” or “unsubscribe” option provided in the electronic mailings you already received from us. We generally process an opt-out request within 10 business days after our receipt thereof. Upon processing of your opt-out request, we will not reuse your email address (subject to the limited exceptions specified below) unless you rejoin our electronic mailing list or otherwise affirmatively opt in to receive electronic mailings from us. However, you acknowledge and agree that the preceding sentence is subject to the following limited exceptions: (a) even after you opt out, we may notify you via email (as required or permitted by law) concerning any security breach or suspected security breach that may affect your personal information stored by or for us; and (b) to the extent you have an established account with our Site (whether in the nature of a membership account, a transaction account, or otherwise), even after you opt out, we may notify you via email concerning any material changes to this Privacy Policy or the Terms and Conditions of Website Use for our Site.

2. Update and Correction. If you have an established account with us (whether in the nature of a membership account, a transaction account, or otherwise), you may log into such account at any time to modify, update, correct and delete your personal information under the account. However, you understand and acknowledge that deletion of certain personal information (e.g., your name and email address) may result in cancellation of your account.

COOKIES

Our Site uses cookies, which is a small encrypted data string stored on your computer or device. Cookies help us deliver content specific to your interests and permit our servers to recall information from your previous visits to our Site. We may use internally for the operation of our Site information collected from cookies together with personal information disclosed by you. We do not, however, use cookies to access information on your computer or device. Most Internet browsers allow you to adjust the settings to prevent cookies from being stored on your computer or device.

LINKS TO THIRD PARTY WEBSITES

Our Site may contain links to third-party websites. We do not own, control or operate such linked sites, and is not responsible for the privacy policies or practices of such linked sites. Privacy policies and practices for such linked sites may differ from our Privacy Policy and practices. You access and use such linked sites entirely and solely at your own risk. We urge you to read the privacy policies of such linked sites before disclosing your personal information on such sites.

SECURITY

We understand the importance of protecting the security and integrity of personal information that our users have shared with us. Unfortunately, no data transmission over the Internet and no data storage can be 100% secure. Consequently, while we will endeavor to safeguard your personal information against unauthorized access and disclosure, we do not warrant or guarantee the security of any information you transmit to, from or on our Site. We will notify you in the event we become aware of a breach or suspected breach of the security of your personal information stored by or for us.

All credit card information provided by you in connection with an online transaction with our Site will be protected by encryption using the standard Secure Sockets Layer (SSL) protocol, and we do not retain your credit card information after the processing of the transaction is complete.

Information that you post in any public, community or interactive areas on our Site (e.g., chat rooms, bulletin boards, message boards, and discussion groups) will be accessible to, and may be collected and used by, others and may result in unsolicited or unwanted messages or contact from others. Users of our Site are encouraged to exercise caution when providing personal information about themselves in any public, community or interactive areas on our Site.

CONTACT US

If you have any questions regarding this Privacy Policy or our privacy practices, please contact us at:

Casa Dragones Tequila Company
Attn.: Legal Department
One Stamford Plaza
263 Tresser Blvd.
9th Floor
Stamford, CT 06901
Email: info@CasaDragones.com