There’s a lot power in the Mexican Kitchen

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“The magic is that it captured the Mexican family lunch table,” said Bertha González Nieves, who runs the small-batch tequila company Casa Dragones. Lunch, especially on weekends, is still the occasion for most ceremonial meals, and an important part of the shared culture.


Ms. González, who worked as a consultant at Booz Allen Hamilton and at Jose Cuervo for a decade before starting her tequila company, said Ms. Cámara, like herself, represents a new generation of Mexican women who are educated, multilingual, ambitious and moving into leadership roles in high-stakes businesses like hospitality and tourism.

“From outside the window, it might appear that many women are still in traditional roles,” she said. “But there is a lot of power in a Mexican kitchen.”

—Featured in NY Times by Julia Moskin, June 4th 2019.

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