The Wall Street Journal describes Casa Dragones Joven, an Inspiration in a Bottle

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Casa Dragones Joven, an Inspiration in a Bottle

The Guggenheim gala on Thursday coincided with the opening of a new installation by the Mexican artist Gabriel Orozco at the museum.

Last year, Mr. Orozco had a retrospective tour at the Museum of Modern Art; Kunstmuseum in Basel, Switzerland; the Tate Modern in London and the Centre Pompidou. In honor of that retrospective, he collaborated on a limited edition bottle of Casa Dragones Tequila, a brand that accompanied him on his world-wide excursions. Each of the 400 bottles produced is engraved with Mr. Orozco's "Black Kites" motif, a human skull in a checkerboard pattern. Typically a bottle of the tequila is $275; the limited edition will be $1,850, with 200 available for the Mexican market and 200 for the international market.

"This is not a traditional artist brand collaboration," said Bertha González Nieves, the co-founder of Casa Dragones. "It's a result of us spending time together. He's exported a very contemporary and interesting side of Mexico, and we're trying to do the same thing."

Ms. Gonzales Nieves said she expects the available bottles to sell out.

–Featured on Wall Street Journal, November 9th, 2012. 

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