More Tequila and Mezcal Profits Staying in Mexico as Women Take Helm

Featured in Bloomberg, April 27th, 2023 by Ella Ceron and Maya Averbuch

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Maestra tequilera Bertha González Nieves, an alumna of José Cuervo International, co-founded Casa Dragones tequila in 2008. Sonya Vega left her public-relations company behind to launch Doña Vega mezcal in 2020, enlisting Hortensia Hernández Martínez, a fifth-generation mezcalera who works with her daughters in the fields and distillery every day.



Maestra tequilera Bertha González Nieves makes four luxury tequilas, each with distinct aging processes, and all are meant to be sipped. The reposado (1) rests for at least two months in newly charred Japanese mizunara casks, layering a whisper of incense and sandalwood over a pleasantly spicy-sweet, almost citrus butterscotch base. $170