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One of the most celebrated San Miguel brands is Casa Dragones, a tequila founded in 2009 by Bertha González Nieves. The house where tastings are held dates back to the 1600s, but it was recently overhauled by Will Meyer, of New York studio Meyer Davis. Responsible for the interiors were curator Ana Elena Mallet and designer Raúl Cabra, who included contemporary design pieces from Héctor Esrawe and Angela Damman. Then there’s Fabrica La Aurora, an art and design centre housed in a former textile factory alongside antique shops, art studios and galleries, while for foodies, there’s Hortus, on the lively main square, Panina, a new bakery opened by chef and sourdough aficionado Paulina Carreño, and Restaurante del Parque, inside Belmond’s Casa de Sierra Nevada hotel, where guests are served Mexican cuisine and mezcals in a courtyard overlooking the garden.