CASA DRAGONES AT MADRID ART WEEK: EXCLUSIVE EXPERIENCES AT SAM, TRAVESÍA CUATRO AND VAQUERO

During Madrid Art Week, one of the most important cultural gatherings in Europe, Casa Dragones stood out with a series of activations across some of the most influential events and venues in Madrid.

From leading art fairs to contemporary galleries and editorial launches, the brand reinforced its connection to art, design, and creativity through unique cocktail experiences.

On March 2, Casa Dragones took part in the VIP Opening Gala of Salón de Arte Moderno (SAM) IX Edition, held at the iconic Círculo de Bellas Artes.

Considered the official kickoff of Madrid Art Week and one of the most important art fairs in Spain, SAM welcomed over 300 collectors, curators, and art professionals.

In this context, Casa Dragones presented a fully branded bar experience, seamlessly integrating its hospitality offering into the sophisticated atmosphere of the event. Throughout the evening, guests enjoyed a curated cocktail selection featuring Casa Dragones Blanco:

• Blanco Perfect Serve

• Paloma Sanguina

• Ginger Margarita

This participation positioned the brand within one of the country’s most relevant cultural platforms, connecting with key audiences in the art world.

On March 5, Casa Dragones supported the public opening of the exhibition featuring Ana Prata and Ángela de la Cruz at Travesía Cuatro Gallery.

The event brought together collectors, curators, and members of Madrid’s contemporary art scene, who had the opportunity to interact directly with the artists during the opening.

Casa Dragones enhanced the experience with a cocktail service that included:

• Paloma Sanguina with Casa Dragones Blanco

• Dragones Rocks

This activation allowed the brand to strengthen its presence in more intimate, curatorially driven spaces aligned with contemporary art.

As part of the activities surrounding ARCO Madrid, Casa Dragones participated in the launch of the book Vaquero, held on March 6 at Bar El Willy.

The event gathered notable figures from Spain’s creative, fashion, and entertainment industries, including Alaska, Rossy de Palma, Manu Ríos, Milena Smit, and Aitana.

With the venue at full capacity and strong attendance, Casa Dragones offered:

• Casa Dragones Blanco as “Vaquero on the Rocks”

• Ginger Margarita

A vibrant gathering that reflected the contemporary energy of Madrid and its cultural scene.

Casa Dragones’ participation in Madrid Art Week—through SAM, Travesía Cuatro Gallery, and Vaquero—reinforces its positioning as a brand deeply connected to art and contemporary culture.

Through thoughtfully curated experiences, Casa Dragones continues to foster authentic connections with creative communities and global audiences, bringing the tradition of Mexican tequila to the world’s most relevant cultural stages.