In a new profile for Hotbook, Casa Dragones Co-Founder and CEO Bertha González Nieves looks back on more than fifteen years of building a tequila house with its own point of view. From the beginning, she chose to set aside the category’s conventions. “We started with a blank sheet of paper,” she says. That mindset shaped every decision that followed, from how the tequila is made to how it is presented and enjoyed.

Casa Dragones was conceived as a small-batch house from day one, with meticulous attention to detail and a visual identity designed to place tequila at the center of the table. For Bertha, luxury is defined by intention and by the human hand behind each bottle, not by price or scarcity. Mexican identity is the foundation of the house, never a decorative layer.

The profile also revisits her path as the first woman certified as a Maestra Tequilera, a recognition earned in a field where technical authority has long been held by men. Hotbook frames her leadership through preparation and results rather than gender.

As the premium tequila landscape grows more crowded, the piece credits Casa Dragones with holding a consistent vision. That vision extends well beyond the bottle, through collaborations with artists and designers and a close dialogue with chefs and hospitality partners. Her advice on how to enjoy it remains simple: slowly, and in good company.

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